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Ten ways sprinkler advocates can create memorable media sound bites

By Fred Durso, Jr. Key advocates have developed a knack for crafting the right sprinkler messages for media outlets. Today’s sound bite-heavy society, however, has made it more important to get your point across succinctly. Brad Phillips, who has developed sprinkler advocacy training for the Phoenix Society for Burn Survivors, offers his top ten tips for creating soundbites that will capture the media’s attention. (Don’t forget that NFPA’s Fire Sprinkler Initiative has an array of advocacy materials to also help you promote home fire sprinklers.) Great sound bites are all around you. Listen closely during conversations with friends and colleagues. What are intended as…

Source:: NFPA – Fire Sprinkler Initiative


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