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New tool gives guidance on talking home fire sprinklers with the media

By Fred Durso, Jr. Since the fire service frequently speaks to the news media about residential fires, this group can also play a major role in communicating important information on home fire sprinklers. The California Fire Sprinkler Coalition has developed a fire service media guide, a tool that provides key information that can be used in front of cameras and reporters. For instance, the guide underscores language that highlights a sprinkler’s reliability, aesthetics, installation, water requirements, cost, and insurance discounts. The document also includes sample sound bites which are likely to get picked up by the media, including “The quick response of the fire…

Source:: NFPA – Fire Sprinkler Initiative


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