Media professional Brad Phillips shares advocacy tips for NFPA’s Fire Sprinkler Initiative

By Fred Durso, Jr. Allow me to introduce Brad Phillips, a media guru who knows how to convey the right messages to the right audiences. Before founding Phillips Media Relations, a media and presentation training communications firm, Phillips developed compelling stories for network and cable TV, including ABC’s Nightline and CNN. Of particular interest to readers of this blog is that Phillips has also worked closely with the Phoenix Society for Burn Survivors to develop advocacy training on home fire sprinklers. His tactics make use of a survivor’s voice, a powerful and poignant tool in the push for sprinkler requirements. Combining their stories with…

Source:: NFPA – Fire Sprinkler Initiative

Michael S. Williams

Michael S. Williams

Williams founded the Fire Services Training Institute in 1995 to find solutions to the challenges confronting the volunteer fire service. He has been an active member of California State Firefighters Association (CSFA) since 1994, having served on the volunteer and public relations committees, and as a southern division deputy director. He sits on several local organizations including the Santa Barbara County Fire Safe Council, the Tri-Counties Training Officers Association, Santa Barbara Chapter of CAER and is a founding member of the Santa Barbara PIO group Emergency Public Information Communicators (EPIC). He has been the author of many articles and a columnist for a local newspaper on public safety matters. He is also the co-host of Community Alert on KZSB AM-1290 in Santa Barbara. Williams has been a member of the California State Board of Fire Services since 2008. Prior to becoming involved in the volunteer fire service, Williams was a California police officer for 12 ½ years and a POST certified Field Training Officer. He is a licensed private investigator and security consultant specializing in self-insured, government and insurance defense assignments.


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