Translation

How to pitch home fire sprinklers like a member of the “Mad Men” advertising team

By Fred Durso, Jr. Photo: Twitter Don’t pitch a product. Pitch the emotion behind the product. You might understand the importance of home fire sprinklers. Maybe you’re well versed on how they operate, how they can reduce the traumas of fire. But do you know how to effectively pitch them as more than mere devices that should be included in all new homes? Media specialist Brad Phillips outlines some effective tactics by Don Draper, the advertising guru from the AMC series Mad Men, and his knack for getting an emotional response from an ad’s viewers. Sprinkler advocates need to be just as emotional with…

Source:: NFPA – Fire Sprinkler Initiative


Related Articles

When it comes to fire safety in high rise buildings, sprinklers trump!

By Meredith Hawes Having just recently visited the Trump Tower in New York City, the headlines of “Fire Controlled in…

Sparky presents fire-safe holiday fun

By Lisa Braxton Who doesn’t love a good Mad Lib, especially one from Sparky? Kids will love to fill in…

Sparky checks off bucket list item #42: visits the Charlotte Motor Speedway

By nfpa@jiveon.com Sparky took a trip to the Charlotte Motor Speedway located in Concord, North Carolina. In 1992 it became…