Translation

How to pitch home fire sprinklers like a member of the “Mad Men” advertising team

By Fred Durso, Jr. Photo: Twitter Don’t pitch a product. Pitch the emotion behind the product. You might understand the importance of home fire sprinklers. Maybe you’re well versed on how they operate, how they can reduce the traumas of fire. But do you know how to effectively pitch them as more than mere devices that should be included in all new homes? Media specialist Brad Phillips outlines some effective tactics by Don Draper, the advertising guru from the AMC series Mad Men, and his knack for getting an emotional response from an ad’s viewers. Sprinkler advocates need to be just as emotional with…

Source:: NFPA – Fire Sprinkler Initiative


Related Articles

A simple test for checking gas grill leaks

By LisaMarie Sinatra Yesterday, NFPA kicked off the grilling season with the launch of its first of two new new…

Tis the season for a free webinar: preparing for a winter storm and the holidays

By LisaMarie Sinatra How prepared are you for the holidays? For what Mother Nature will most likely throw at us…

Homebuilder group uses misinformation to downplay importance of home fire sprinklers

By nfpa@jiveon.com “Smoke Alarms, Not Sprinkler Mandates, says NAHB.” This title appeared in a recent post on the National Association…