Campaign launched to keep kids safe around medicine

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By Lisa Braxton

Almost every minute of every day, there’s a call to a poison control center because a young child got into medicine. There are more medicines in the home than ever before. Three times as many prescriptions are filled in the U.S. today than in 1980, and five times as many dollars are spent on over-the-counter medicine.

Safe Kids Worldwide™ has released a research report, titled, “The Rise of Medicine in the Home: Implications for Today’s Children,” that serves as a strong call to action for parents and caregivers to be vigilant about protecting their children from medicine poisoning.

The report shows that there is still an alarming number of young children being seen in emergency rooms due to medicine poisoning. The equivalent of about four school busloads of kids arrive at emergency rooms every day in the U.S. because a child accidentally got into medicine. That’s more than 59,000 kids each year.

In addition to the report, the public awareness campaign includes tips on what families can do to protect their kids.

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